Manage and Monetise Premium Podcast Content
Podcasts for Sale
Digital Marketing Trends of Focus 2021
Podcasts
Easy-to-consume content, such as podcasts and newsletters are hugely endorsed in 2020. While podcasts can be consumed on the go, users can have newsletters thrown directly into their inboxes.
2020
0
%
Americans listen to podcasts
According to BrandEquity, 55% of Americans now listen to podcasts, while newsletter mentions were up 14% during the lockdown.
$
300
million
podcast advertising revenue
The podcast advertising revenue reached $708.1 million in 2019. And more importantly, 60% of listeners tended to look for a product after hearing about it in a podcast.
Manage and Sell Premium Podcast Content
2 techniques you need to ponder: free-but-hard-work or easy-but-pricey. We’ll go through them one by one.
Deliver Premium Content Manually
Tools needed:
Prevent Direct Access (PDA) Gold
to prevent unauthorized users from downloading your premium podcasts.
Password Protect WordPress (PPWP) Pro
to lock your entire podcast feed
PayPal or Stripe
to collect payments
Step 1
Password Protect Podcast Feed
One-click to lock your entire podcast feed with PPWP Pro. Anyone can subscribe to that protected feed but only those with the correct password can access the content.
Step 2
Hide Podcasts Uploaded to Your WordPress Media Library
PDA Gold gives you the power to shield unlimited WordPress MP3, MP4 files that you upload to your Media Library, pages, or posts.
Once protected, only the logged-in audience can view your podcasts. Unauthorized customers will be redirected to your 404 error page when attempting to open and download them.
Plus, PDA Gold tells Google and other search engines to not index your podcasts. You don’t need to worry your podcast links show up on search results.
Step 3
Let Users Purchase Your Podcasts via Private Download Links
Generate as many private links as you’d love to and share them with your loyal audiences.
PDA Gold protects and keeps track of these links based on the given time and number of clicks. That way, you’re free from worrying users share your podcast links with others.
Step 4
Accept Payments Online
PayPal or Stripe are the simplest ways to take payments. However, they have no integration with your podcast feed. That means you have to send the passwords to paying subscribers manually.
Sell Premium Podcasts with Membership Sites
Tools needed:
Membership Plugins
to build a membership site
Membership Integration extension
to integrate PDA Gold with membership plugins
Preven Direct Access (PDA) Gold
to control podcast sharing
Step 1
Create a Membership Site with Membership Plugins
Use Paid Membership Pro, WooCommerce Memberships, WooCommerce Subscriptions, etc. to build your membership site. They’ll help you automatically create subscriptions, handle monthly payments, and manage access to the membership content.
The only trade-off is that they can’t completely control file and link sharing. That’s why we need PDA Gold and its Membership Integration extension.
Step 2
Grant Podcast Access to Specific User Roles
Leverage your podcasts by grant premium podcast access to different member tiers and specific user roles only. That way, you invest once but can earn more with your podcasts.Next, creating multiple private access links, letting users download, but can’t reshare them.